Wellness and Beauty

Wellness and beauty are increasingly seen as intertwined, integrating well-being, self-care, and enhancing one's natural qualities. They overlap and complement each other.

What is Wellness?

The National Institute of Health, U.S. Department of Health and Human Services defines wellness as “ a holistic integration of physical, mental, and spiritual well-being, fuelling the body, engaging the mind, and nurturing the spirit. Although it always includes striving for health, it’s more about living life fully and is “a lifestyle and a personalised approach to living life in a way that… allows you to become the best kind of person that your potentials, circumstances, and fate will allow” ( Stoewen, 2017).

It identifies eight dimensions of wellness:
1.    Emotional- Coping effectively with life and creating satisfying relationships.
2.    Physical- Recognizing the need for physical activity, sleep and nutrition.
3.    Financial- Satisfaction with current and future financial situations and goals.
4.    Social- Having a sense of connection and a dependable support system.
5.    Occupational- Personal satisfaction and enrichment from one’s work.
6.    Environmental- Good health through pleasant environments that support well-being.
7. Intellectual- Identifying creative abilities and expanding knowledge and skills.
8.    Spiritual- Expanding our sense of purpose and meaning in life.

However, the Global Wellness Institute limits the dimensions to six, excluding intellectual and occupational dimensions. So, wellness goes beyond physical health. It involves a wholesome approach to living and understanding the close interconnections between the various dimensions of wellness, enabling us to create a living environment that promotes wellness.

Beauty

Beauty is not straightforward to define precisely because it includes aesthetics, which are subjective and differ according to perceptions and perspectives. For this reason, it has been described in different ways, and its definition continues to evolve. For example, Aristotle thought beauty was objective and could be measured. He defined beauty as symmetry (BBC, n.d.). However, other notable philosophers, like David Hume and Immanuel Kant, thought beauty was subjective.

The British Beauty Council now defines beauty in terms of the services and products provided by the industry. It states, “Beauty and grooming services are professional treatments purchased by consumers to enhance and/or maintain their personal appearance, presence and/or well-being. They will include categories such as treatments and tutorials for hair, nails, face and body, and cosmetic and surgical procedures” (Shapland, 2019). For our purposes, what we can pick out of the definition is that beauty is not only about physical appearance but also related to well-being, which includes the dimension of wellness mentioned earlier. 

Beauty reflects wellness, especially today, when the notion of beauty is evolving. Sustainable production and consumption are trendy. For example, health and skincare products are based more on holistic considerations.  It has been reported that a campaign has been launched by Sue Y. Nabi, Coty’s CEO, for dictionaries to change the current definition of beauty because those definitions do not correctly reflect modern beauty. Coty is one of the world’s largest beauty companies with an iconic portfolio of brands across fragrance, colour cosmetics, hair colour and styling, and skin and body care. Coty is the global leader in fragrance, a strong number two in professional hair colour & styling, and number three in colour cosmetics. Coty’s products are sold in over 150 countries globally (March, 2023). 

References

BBC. (n.d.). BBC Radio 2 - Faith In The World Week - 8 brilliant definitions of beauty, from Aristotle to Aguilera. [online] Available at: https://www.bbc.co.uk/programmes/articles/4FgkDqgQN2nqTx8ltswmCGr/8-brilliant-definitions-of-beauty-from-aristotle-to-aguilera.
In-text citation: (BBC, n.d.)

Chatterjee, A. ed., (2018). Beauty2Wellness, Mitigating Barriers and Building Bridges, Research Report. [online] Global Wellness Institute. Available at: https://globalwellnessinstitute.org/wp-content/uploads/2018/06/Beauty2Wellness-Report-final_011118.pdf [Accessed 7 Mar. 2025].
In-text citation: (Chatterjee, 2018)

Global Wellness Institute (2024). What is Wellness? [online] Global Wellness Institute. Available at: https://globalwellnessinstitute.org/what-is-wellness/.
Stoewen DL. Dimensions of wellness: Change your habits, change your life. Can Vet J. 2017 Aug;58(8):861-862. PMID: 28761196; PMCID: PMC5508938.

Global Wellness Institute. (n.d.). Beauty Meets Wellness: A Global Initiative. [online] Available at: https://globalwellnessinstitute.org/wp-content/uploads/2018/09/Miami_Roundtable_Summary_Final.pdf [Accessed 12 Mar. 2025].
In-text citation: (Global Wellness Institute, n.d.)

March, B. (2023). The campaign for a new dictionary definition of ‘beauty’ explained. [online] HARPER’S BAZAAR. Available at: https://www.harpersbazaar.com/uk/beauty/a42706042/change-dictionary-definition-beauty/ [Accessed 10 Mar. 2025].

Shapland, K. (2019). THE MEANING OF BEAUTY: A LANDMARK DEFINITION - The British Beauty Council. The British Beauty Council. [online] 20 Mar. Available at: https://britishbeautycouncil.com/the-meaning-of-beauty-a-landmark-definition/. 20 Mar. Available at: https://britishbeautycouncil.com/the-meaning-of-beauty-a-landmark-definition/.

Suárez, C.G. and Wollenwebe, U. (n.d.). The power of holistic beauty: the future of personal care. [online] HPC Today – Household and Personal Care Today . Available at: https://tks-hpc.h5mag.com/hpc_today_3_2024/holistic_beauty_-_the_power_of_holistic_beauty_the_future_of_personal_care [Accessed 4 Jun. 2025].

The Three Main Reasons Wellness and Beauty Work Hand in Hand Today

Holistic Approach to Self-Care

Modern wellness emphasizes the integration of physical, mental, and emotional health, which complements beauty routines focused on overall appearance and confidence. People seek treatments and practices that promote both inner well-being and outward beauty.

Increasing Awareness of Inner-Outer Connection

There IS a growing recognition that true beauty radiates from within. Practices like nutrition, stress management, and mental health support enhance skin health and appearance, reinforcing the link between wellness and beauty.

Shift Towards Preventive and Sustainable Practices

Both industries are moving toward natural, sustainable, and preventive methods. This includes using organic skincare, mindfulness, and fitness routines that not only improve beauty but also maintain long-term health and wellness.

How We Got Here

Welcome to Wellness Beauteeg. I am Kenneth Ukoh, the founder. My team and I are delighted to serve you here. We inspire you and offer products that will enhance your wellness and beauty. 

Additionally, we provide information, news, and articles to help you make wellness and beauty decisions. We monitor the latest trends in our product category areas and want to put our customers’ wishes first. Our customers' interests are always our top priority, so we hope you will enjoy our products as much as we enjoy making them available.

The story of Wellness Beauteeg is connectedf with the global financial crises of 2007 and 2008. In 2007, I had just started working in the financial services industry as a loan consultant. In 2008, our company collapsed. I became jobless and could not find any other job soon enough to be able to pay my bills. Consequently, I lost nearly everything, including our house because I could not continue paying the mortgage.

Much of the problem was not the high blood pressure itself, it was the medicines that I took that developed serious side effects and started causing adverse changes in my body. That is how my interest in health and wellness started because I had to search for natural ways of getting healed without the dangerous side effects of these drugs. I discovered. that eating natural food, taking some supplements and exercising can gradually and holistically provide healing. Since then, I have become interested in how food can contribute to healthy living and would like to use the little knowledge to inspire people to use food and natural ingredients as part of their healthy lifestyle. No wonder this quote by Ann Wigmore will never be forgotten “The food you eat can be either the safest & most powerful form of medicine or the slowest form of poison”.

Also, when I encountered these health challenges, I realised something about wellness and beauty that I never thought of before. There was nothing beautiful about me. I lost half of my normal weight. I looked older than my age because I was emotionally drained. There was no freshness in me. My self-esteem was at its lowest and I became hopeless. In this state of wellness, external things like make-up would not have made any difference because I was not feeling well inside. So, wellness and beauty are both intrinsically and extrinsically connected.

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Buiding a Community of Sustainable Wellness and Beauty Enthusiasts

We are not only a business, we are building a comunity of sustainable wellness and beauty enthusiasts as startad in our mission. As part o our values, our aim is to inspire our customers to be part of this communityy.

Inspiring customers to join a sustainable wellness acommunity involves aligning
your values with theirs and creating emotional, practical, and social reasons
to be part of it. Here’s a roadmap to help spark that inspiration.

A community of sustainable wellness and beauty enthusiasts is a group of individuals who share a common interest in health, self-care, and beauty practices that prioritize environmental responsibility, ethical sourcing, and long-term well-being.

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